Europeisk Miljøhovedstad 2019: Oslo rocker mangfold i år, og DU er invitert!

2019 er året hvor vi går fra prat til handling! Vi feirer Miljøhovedstadsåret og Kvinnedagen med å løfte blikket fra MeToo og over til banebrytende initiativer som vil akselerere mangfold og likestilling i Oslos næringsliv.

5. mars er det klart for State of the City 2019 i OsloRådhus , med et stjernelag av dyktige endringsagenter på scenen!

Møt Oslos nye næringsbyråd, Marthe Scharning Lund, sammen med Raymond Johansen, Lan Nguyen Berg, innovative ledere fra bl.a Microsoft, Nordea og EY, spennende gründere som Javad Mushtaq, Kimberly Larsen, Heidi Aven og Tobias Bæch – og kvinnen som har tatt norske SHE Index til verdens nest største marked for å akselerere likestilling i indisk shipping; prisvinnende Sanjam Gupta.

Vi er stolte av å introdusere en rekke nyheter i forkant av årets Kvinnedag!

5 Mars kl.17-19 – Hovednyheter og lanseringer under State of the City 2019:

  • Rangering av Oslos posisjon og utvikling på viktige områder knyttet til innovasjon og verdiskaping, målt opp mot andre byer internasjonalt. Basert på et tungt internasjonalt datagrunnlag, gir rapporten et verdifullt innblikk i Oslos internasjonale posisjon og utvikling. I år følger også ekstra dybdeinnsikt i hvordan Oslo presterer innen to felt; veksten i grønn økonomi, og mangfold/inkludering.
  • Oslo Business Region har gleden av å lansere en verktøykasse for mangfoldsløft i næringslivet, med MAK, Seema, HunSpanderer og SHE Community. Fra 2019 stiller Oslo Business Region krav til alle samarbeidspartnere og Oslos næringsliv om å bidra inn mot et av disse verktøyene, eller tilsvarende initiativ som fremmer likestilling og mangfold
  • SHE Community, med globale partnere EY & Microsoft, lanserer SHE Index Global, med en av verdens mest mannsdominerte næringer (shipping) og 800 indiske selskaper som første pilot. Prosjektet støttes av indiske og norske myndigheter, UN Global Compact, Microsoft, EY og en rekke av verdens største shippingselskaper (bl.a. Maersk, CMA CGM og DP World i India). Samarbeidet med India har kommet igang gjennom Oslo Business Region
  • Lansering av Diversity & Inclusion Pledge for ledere og bedrifter, ved Javad Mushtaq i MAK
  • SHE Community lanserer SHE Index SMB & Startup edition, en indeks som måler og sammenlikner bedriftenes innsats på likestilling og mangfold. Indeksen er utarbeidet etter oppfordring fra Oslo Business Region

Mangfold, miljø og fremtidig konkurransekraft!

Hvorfor styrker vi satsningen på mangfold i næringslivet? Oslo Business Region og Miljøhovedstaden 2019 har valgt ut Europas største mangfoldskonferanse – SHE Conference 6.mars – som en av hovedarenaene for Miljøhovedstadens næringslivsprogram. Det er ikke tilfeldig. Mangfold og inkludering er en helt sentral premiss for å lykkes med å nå FNs Bærekraftsmål, og bidra til fremtidens Oslo med smarte, bærekraftige arbeidsplasser som styrker byens internasjonale konkurransekraft. 

Målsetningen bak nye initiativ og krav er økt oppmerksomhet, bredere og bedre datagrunnlag og raskere endringstakt for likestilling og mangfold i Oslos næringsliv. Ved å stille tydelige krav, bidrar vi også til å skape et større og bredere marked for Oslos gründere som utvikler verdifulle løsninger og innovasjon på et område hvor Oslo kan innta en internasjonalt ledende posisjon, og være europeisk mangfoldshovedstad. Vi ser på mangfold og likestilling som et felt hvor Oslo kan lede an i eksport av løsninger og samarbeid til et internasjonalt marked.

Intervjumuligheter:

  • Byrådsleder Raymond Johansen
  • Oslos nye næringsbyråd Marthe Scharning Lund
  • Miljø- og samferdselsbyråd Lan Marie Nguyen Berg
  • Microsofts EVP for Global Partner Network, Gavriela Schutzer (Global partner med SHE Index, ansvarlig for P&L av $6.5B og leder en global portefølje som influerer over $1 trillion omsetning i økosystemet) 
  • Nordea Head of Wealth Mgt & CEO Norway, Snorre Storset og Thina Saltvedt (lanseringen av Nordea 1 Global Gender Diversity Fund) 
  • Styreleder, SHE Community, Camilla Hagen Sørli (SHE Community)
  • MD of The Perkins Fund, Founder of Broadway Angels, Sonja Perkins (Investeringer i tech)
  • Managing Partner EY Norway, Christin Bøsterud (SHE Index)
  • Professor Tim Moonen, MD, The Business of Cities (Oslos globale posisjon og rangering)
  • Javad Mushtaq, gründer – MAK (Diversity & Inclusion Pledge)
  • Sanjam Gupta, indisk shippingdirektør, likestillingsgrunder & pådriver av SHE Index India
  • Birgit M. Liodden, Director of Sustainability, Ocean & Comm., Oslo Business Region (Miljøhovedstadens næringsprogram og nye mangfoldstiltak)
  • Heidi Aven, gründer – SHE Community
  • Kimberly Larsen, gründer – Time to Riot
  • Tobias Bæch, gründer – Bakken & Bæch

Oslo Business Region, Miljøhovedstaden & partnere inviterer til ytterligere én viktig lanseringsarena kommende uke SHE Conference – Equality Matters (6 mars).

SHE satser modig, og bygger Europas største mangfoldskonferanse, som er valgt ut som en hovedarena for næringslivsprogrammet til Miljøhovedstaden 2019, med Gro Harlem Brundtland, Siv Jensen og Torbjørn Røe Isaksen, Elisabeth Grieg og ca 70 ledere & eksperter på programmet. 

Under konferansen organiserer Oslo Business Region og Miljøhovedstaden en parallelsesjon om Partnerskap for Mangfold & Inkludering, sammen med et bredt antall samarbeidspartnere fra Oslos næringsliv; Polyteknisk Forening, MAK, Næring for Klima, Maritime Oslo, WISTA Norway, Professional Women’s Network, m.fl.

Pressekontakter:

Birgit M. Liodden, Kommunikasjonsdirektør, Oslo Business Region: tlf. 951 71 389 birgit@oslobusinessregion.no

Marianna Wachelke, Komm.koordinator, Oslo Business Region: tlf. 906 21 687 mari@oslobusinessregion.no

Ninja Sandemose, Pressekontakt Byråd for næring og eierskap: tlf. 907 957 60 ninja.sandemose@byr.oslo.no

Featured in Lloyd’s List: Sustainability & Diversity

I spent an hour of the family Easter vacation amidst sunny & snowy Norwegian mountains talking to Lloyd’s List journalist Anastassios, and you can check out what we discussed here (if you have a subscription for Lloyd’s List Maritime Intelligence).

So happy to see how maritime media is starting to increase the focus on diversity and equality- I’ll continue to use every opportunity towards the WISTA International Conference in Tromsø (23-26 October) to push this topic and the extremely important debates. Join me!

An Asset More Profitable Than Oil… #TEDtalk

Before introducing a really good TEDtalk; Did you know that Norway has made billions based on women’s participation in the labor market? Without the increase in female workers, Norway’s onshore GDP would have been 3.300 BNOK lower than it is today.

The average onshore GDP growth in our country has been around 2% annually, and around 10% of this is due to increased use of labor force. This growth primarily comes from female workers.

In other words, assets similar to the entire Norwegian Oil Fund would have been lost if Norwegian women’s labor participation was as low as in the OECD average. Recent research conducted in Norway also shows that if women worked as much as men during the past 40 years, this would have added a 2.300BNOK profit to the economy. To wrap it up; women is good business!

The world finally starts realizing that investing in women is profitable. Japan and South Korea are both at the bottom of the OECD gender equality index. And sharing some key similarities beyond geographical region; masculine cultures, negative financial development and low birth rates. Both needs to boost their economies, and look to Norway & the Nordics for inspiration on how to grow their BNP through increased inclusion of women in the workforce.

A few years ago, I shared my thoughts on innovation & leadership at the Global Woman Leaders Forum in Busan, South Korea. Leaders from across North East Asia were gathered, and I was quite surprised to realize how much focus they had on Scandinavia experiences/models, and the amount of inspiration this region found in what we’ve done in the Nordic/Scandinavian countries.

Being born during the past decades, as a woman in a developed country, is like winning a global lottery. We have access to education & opportunities our female ancestors couldn’t dream of, and hold the opportunity of choosing our own spouse – or to remain single and independent. We can change the future of our children, and of our societies. But still, there is a long way to go.

My hope for the future is that this opportunity and freedom applies for all women across the world in the future. Without thinking that my own culture is better than other cultures, it’s clear that many countries haven’t yet succeeded in achieving & realizing the potentials brought by equal opportunities. Cultural change takes time, and we need inspiration and proof representing success stories.

Hence, I think that a lot of the Nordic models and experiences on gender equality and workforce robustness can be adjusted to fit other cultures, mixed with new thoughts from across regions and serve as great inspiration for other countries (in completely different parts of the world) who wants & needs to innovate and succeed with a bigger employment rate within their societies.

And as leaders of an increasing number of countries work hard to utilize this potential, I wonder how shipping corporations can adapt the same understanding, linking gender inclusion, best practice sharing and economical growth.

Who will be the diversity champions, demonstrating increased productivity, competitiveness and bottom line results? Which male leaders will contribute in driving this change? When will it be mainstream to realize that investing in women is a good business case? If you still doubt me I would advise you all to check out an excellent diversity front runner – AliBaba! Founder Jack Ma claims female executives are his secret sauce to success.. (China is by the way doing a lot of interesting things in general when it comes to succeeding with diversity, spearheading Asia on this issue…)

With this backdrop I recommend spending some minutes watching this excellent TEDtalk by Norwegian politician Hadia Tajik.

Introduction: “Can you put a price tag on oil? Of course you can. But can you put a price tag on women? Hadia Tajik asks the important question, what is the female workforce worth to the society.”

Norway’s youngest Minister ever shares valuable insights on why and how society can capitalize on 50% of its talents. A thought-provoking TEDx talk for shipping leaders.

In TradeWinds: Making Fair Play Pay💰

About time that the industry’s leading newspaper #TradeWinds starts looking into the gender equality issues – I hope it continues!

Super happy to share my thoughts on this important topic. What they didn’t include is that I also told the journalist that a global tool for the industry to explore, track and measure segments/companies’ current state and eventual performance improvements, would be a superb opportunity for an organization like DNV GL or other global big-data collectors to grasp.

I fully recognize that it might be complex and difficult for smaller shipping companies to work on their data in a meaningful way, but that’s also why I aim to identify and share a vast span of gender equality tools with our industry; no matter the size and type of company I’m willing to bet that there are creative and smart ideas used by other companies that could do the trick for yours!

PS; A few fact errors in the article (e.g. Nor-Shipping is a partner on WISTA Int Conference, not in my project. And the speculations on new role not completely correct😉)

100 Tools for Gender Equality: No.1 – Mentoring

I have dedicated 2018 to promote gender equality in shipping, challenging the industry from within once again. In the coming months I have set a target for myself to find and share 100 examples/tools that any small or large company within our industry can use to join the #DiversityShip movement, and deliver on UN Sustainable Development Goal No.5. If you have a good tool or would like to praise your employer for an initiative, please share it and I’ll include and spread it 😃

The first tool, which is completely free of charge to implement, and extremely efficient, is mentoring. I think every leader in shipping should take on a “pay it forward” attitude, and volunteer to mentor a young talent. And as there are fewer girls still, and some additional obstacles, you would be wise to mentor a female. And to add an extra perspective, see if you can contribute towards a female with a different cultural background than yourself..

Did you know that WISTA Norway has developed a really good female mentoring program together with YoungShip? It can and should be reused in other countries!

I have been mentoring students and other industry colleagues for the past 8 years (mostly girls of non-Norwegian backgrounds) and I’d claim that I’ve gained just as much inspiration, knowledge and insights from them as they did from me.

Also, I’ve had a number of male and female mentors myself, and absolutely sure that I wouldn’t have enjoyed such an exciting career without them and their wise words. Forever grateful for the time that leaders like Roberto and Elisabeth have spared in their hectic daily lives..

Sunu, whom I mentored during her masters degree, and whom I still keep in touch with, is one of them. An amazing and hard-working talent from India, who you can learn more about in this article from Klaveness. They took her on as intern, before she went to DNV GL. Today she is working for Opera Software, which is great for them, but a loss of talent from a shipping perspective (as she wrote a brilliant thesis on responsible ship recycling..)

#WomenWhoMoveTheWorld #WISTA #WomenInShipping

Remix: A shout-out for Elsa boys & Superman girls!

Dear H&M and other producers of kids’ clothes & accessories,

While realizing that it’s difficult for some to grasp the idea of kids growing up these days taking in a different mix of typical male/female capabilities and role patterns, and where typical role models are changing, I would encourage you to break some established truths and silos moving forward. Here’s an eyeopener; a fair share of little boys also love Elsa, Frozen and Hello Kitty. And many girls wants to be Superman or a dinosaur.

Unfortunately, if a 2-3 year old boy wants new nickers with Elsa on them, he can’t have it. Or – he would have to wear the girls’ model, not really fitting too well, and get comments from the team leader in kindergarden that he can’t wear those – as they’re made for girls.

This slideshow requires JavaScript.

The little boy would then return home, sharing this sad surprise and some frustration with his parents, and concluding; “But it’s unfair! I need the Elsa nickers! They’re so cool!”. And the parents will tell him that of course he can choose this all by himself, girls and boys can make the same choices if they want to, and no-one should limit their choices based on their gender.

And a little girl will from time to time not want to wear pink and purple, but rather be superman! Or maybe she want to wear pink AND be Superman…

So this had me thinking; Where are the Superman princess dresses? The Hello Kitty boys’ briefs? The glittery shoes with Batman on them? The pink raincoat with Thomas the Train? And the Elsa gear for boys who actually prefer the female hero over the Olaf and Sven characters?

The kids’ stuff bending and expanding our narrow views on what’s for boys and what’s for girls. In a world changing rapidly, we should help expanding our kids’ perspectives and capabilities. We shouldn’t limit our kids by putting them into a box solely based on their gender. Why would we put them in a box, when they will grow up in a world in need of outside-the-box-thinkers?

Even before the age of 1, we limit little boys to a quite boring selection of colours and designs. We tell them they can’t wear this and that, “just because everyone else…”. For grown up women however, the fashion industry has actually realized that stereotypes are changing. Which means that we get our boyfriend jeans, our Superman tights (with glitter on them..), and access to a great range to choose from. And grown men – exposed to a more limited range of items/designs – can enjoy a much broader range of colours and styles than some years ago. Even pink!

I don’t want to tell my son that he can’t wear his favorite colors or clothes because it’s “wrong” in the eyes of grown-ups. Damn it, I actually want him to have every opportunity to make his own choices that are not limited or restrained by some stupid gender bias. Just as I ‘ll hope that he grows up to be a person who doesn’t limit or restrain others based on their gender or background. I’d want him to feel free to fill his world with all the bright colors of the world. Like in Brazil, where colors belong to all, and not to one gender.

As our world changes rapidly, so must our attitudes and mindsets. Its a matter of choice and equal opportunities – and it should go both ways.

So – you manufacturers out there; Let me know when your new collection is in the store – I’ll be the first in line…

#FrustratedToddlerMom

PS: And while I’m at it, it would of course be even better if you also make sure not to produce stuff for kids that’s made by kids. You could actually even brand your outside-the-box collection of Princess Superman & Elsa/Hello Kitty boys’ collection items with a special symbol “Empowering future superheroes”, and donate a part of the sales price to education for your workers’ children.

How to become like Barbie...

Fascinating how some bloggers actually change their bodies to clone themselves into something similar of a Barbie doll. Like a confused Frankenstein project….!
Here´s the actual procedures required for Barbie transformation, examplified by the founder of Healthy is the new Skinny, Katie H. Willcox. Quite tempting I´d say… 😉

Logic behind Barbie bloggers: Why focus on others, if you can spend all your focus on yourself…? #SelfEsteemBigTimeFailure #iLandsproblemer

Torsdag sist uke sendte Elisabeth Grieg inn en kronikk til VG, på vegne av flere av oss som er engasjerte jenter/damer i bransjen. Bak kronikken, som var initiert av verdens mest engasjerte Elisabeth, sto også Anne-Jorunn Møkster, Synnøve Seglem i OAS Knutsen, Kristine Klaveness, Hege Solbakken i Maritimt Forum, og så jeg da.. Denne ble trykket i VG tirsdag 4. mars, sammen med et intervju av Elisabeth, Hege og meg.

Kronikken vår var et tilsvar til John Fredriksens uttalelser til TV2 og DN om at det ikke er mulig å drive business i Norge, at kompetansen mangler og at vår bransje er så mannsdominert at han er bekymret for døtrene sine når de skal ta over.

Vi er ikke enige med ham, og var veldig glade da VG bestemte seg for å trykke kronikken, samt lage en sak på dette. Vi møtte VG sammen med Hege Solbakken fra Maritimt Forum, på Elisabeths kontor på Skøyen. Jeg er i mammapermisjon for tiden, så minsten var selvfølgelig med. Så lenge han har mamma´n & mat i trygg nærhet er han en veldig blid og fornøyd gutt. Og han bestemte seg for at det var tid for litt mat under intervjuet. Etterpå sovnet han godt, men hadde tydeligvis gjort så godt inntrykk på fotografen at han fikk være med på bilde og greier.. Litt av en alder å avisdebutere i 😉

VG-artikkel 5.3.12        VG-kronikk 5.3.12

Som sagt deler vi ikke Fredriksens syn på norsk maritim næring. Basert på mine egne erfaringer, kan jeg ikke la være å reflektere litt over at det (meg bekjent) ikke er så mange andre bransjer hvor du som jente uten høyere utdanning eller noe som helst nettverk/familie/erfaring innen bransjen, kan begynne som assistent, og under 5 år senere starte eget firma og lede en så spennende organisasjon som YoungShip. Majoriteten av de jeg kjenner ønsker flere jenter inn i næringen, og det er en rekke satsninger for å øke jenters interesse for å satse på en maritim karriere.

Selv har jeg stilt opp på både Kvinner i Kuling i Bergen, Jenter for Realfag i Stavanger, og YoungShip´s eget initiativ “Jenter for Shipping”, som er fast innslag under Nor-Shipping. Vi i YoungShip stiller også opp som mentorer for studenter, og i et samarbeid med WISTA startet vi i 2012 også et kjempegodt mentorprogram for jenter som allerede er i næringen, hvor de kobles med kvinnelige toppledere fra næringen.

Vi ønsker flinke, engasjerte og nysgjerrige jenter i alle aldre hjertelig velkommen til verdens mest spennende næring 🙂

PS; Gratulerer med kvinnedagen! Alle norske jenter bør bruke dagen til å tenke over hvor fantastisk heldig vi er her hjemme, og at det ikke bør tas som noen selvfølge. Nettopp derfor bør vi støtte opp om jenter i andre deler av verden, som ikke (ennå..) har de samme muligheter som oss 🙂

Powered by WordPress.com.

Up ↑

%d bloggers like this: