Grateful & Excited: Thank you!!

So finally we were able to reveal my new role and project this week, and I just have to thank everyone for such an amazing flood of warm and engaged feedback!

The idea of mobilizing all good forces to co-create the world’s best ecosystem for ocean entrepreneurs – with a special focus on impact/sustainability – has been a vision for 10 years. But now the role and timing was finally right.

I have missed my former life as entrepreneur, and within the Oslo Business Region sphere I feel that I can actually get to kick off an entrepreneurial project while being in a great organization. The best of two worlds…!

Just before we launched the news, I spotted a post by Richard Branson on Instagram, which I think really describes my past 6 months. It’s a great advise so I’ll share it with you:

I rested, and now I’m ready to kick ass with loads of engagement. We already received numerous enquiries from players who wants to team up and play a role in the ocean initiative- as well as some who wants to cooperate on sustainability across other sectors. I love the word of mouth effect, which will be extremely important in the collaborative work that lies ahead.

I also feel extremely grateful for the warm welcome I’ve received from the entire team of Oslo Business Region! I’ll share more in what we do and who’s who in the team later – but for now I can just say that it’s a really good group of nice, hard-working, down-to-earth guys who shares the same passion for entrepreneurship. Can’t wait to join properly!

Shipping media and social media has buzzed this week, and here’s some of the coverage. More than 30.000(!) read the press release on LinkedIn alone… And the coolest part – not a dime spent on PR agency..

Oslo & Norge: Verdens Beste Destinasjon for Havromsgründere

Tanker om havrom, bærekraft og entreprenørskap – og Norges fremtid

Næringsministeren la denne uka frem tall som viser at havnæringene bidrar med 500 milliarder fra havet, om lag en fjerdedel av norsk verdiskapning fra næringslivet. Regjeringen konkurrerer nå med opposisjonen om å være mest havnæringsvennlig. Store deler av dagens verdiskapning kommer fra petroleumssektoren. En bransje som vil møte strengere krav og større ansvarliggjøring, ettersom flere og flere land strammer til i arbeidet mot lavutslippsamfunn. Hvordan kan vi lykkes med å redusere avhengigheten fra petroleumssektoren, uten å måtte gjennom en skikkelig bakrus?

Osloregionen er blant verdens 3 ledende maritime hovedsteder, og den naturlige inngangsporten til verdens råeste havromsland – Norge! Verden over er vi kjent for globalt ledende selskaper og den mest komplette maritime klyngen du finner noe sted. I objektive størrelsesforhold er vi David i sterk konkurranse med verdens Goliater, men takket være en kombinasjon av Reodor Felgen-egenskaper, små sosiale forskjeller og utforskertrang har vi vist fantastiske evner til å opprettholde en tetposisjon mot ganske mange odds. Da er det et stort paradoks at bransjen samtidig har ligget under radaren i  vårt eget samfunn – noe som i stor grad kan forklares med at petroleumssektoren har vært dominerende i alles bevissthet; fra politiske ledere til mannen i gata. Og at folk flest ikke har noen direkte kontakt med bransjen som frakter 90% av det vi forbruker i hverdagen. Samt at bransjen delvis selvvalgt har holdt seg under radaren, og har manglet synlige, spennende, unge og ikke minst kvinnelige frontfigurer i mediebildet. Men endelig – i 2018 – begynner noe å skje…

Med banebrytende foregangsprosjekter som Røkkes REV-prosjekt, Entrepreneur Ship, Yara Birkeland og Kongsberg/Wilhelmsens etablering av verdens første selskap for operasjon av autonome skip, og spennende prosjekter fra Oslo Havn & Color Line, får vi nå internasjonal oppmerksomhet langt utenfor bransjemediene. Når Erna & co forplikter seg til å ta lead i FNs innsats for bærekraftige havromsnæringer, når New York Times skriver om Oslo Havns pilotprosjekt for fjerning av plast i Oslofjorden, når ungene i gata for lengst har skjønt at plast i havet som dreper hval, fugl og fisk er noe skikkelig dritt, når Nina Jensen går fra WWF til Røkke og Kronprinsparet forteller om sitt engasjement for miljø og hav, begynner bevisstheten rundt både problemer og muligheter å våkne i det norske folk.

Og godt er det! Med FNs bærekraftsmål og DNV GLs Global Opportunity Report har vi nemlig fått inn verdens største innkjøpsordre, og Norges beste billett til avrusning fra en usunn petroleumsavhengighet som ellers vil medføre tidenes bakrus. Med verdens nest lengste kystlinje, og verdens beste kompetanse på innovasjon og krevende operasjoner i havet, står vi ovenfor en ny tidsalder i norsk økonomi og næringsliv, på lik linje med oljeeventyret. Norge er kjent i verden som et modig annerledesland, med ledere som tør å ta grep som er forut for sin tid. Offshore vind og solenergi er nå i ferd med å utkonkurrere olje & gass. Nå gjenstår det å se om politikerne tør å være modige i sine prioriteringer fremover, og ta grep som trengs for langsiktig konkurranseevne fremfor å safe på kortsiktig stemmesanking.

Det vi nå må lykkes med, er å skape en større andel av Norges BNP gjennom fornybare ressurser fra havet!

Ledende bransjeaktører har de siste årene begynt å erkjenne at kombinasjonen av digitalt skifte, økende bærekraftsfokus og behovet for helt nye forretningsmodeller krever en symbiose mellom store selskap og sultne startups for å lykkes. FERD, Wilhelmsen, Klaveness og DNB er eksempler på aktører med lang historie som har skjønt dette. Gründerne trenger gode verktøy, testkunder, erfaringsgrunnlag og gode samarbeidspartnere – mens de store aktørene trenger risikovilje, kreativitet, evne til å knuse etablerte sannheter og stake ut helt ny kurs, og rått engasjement.

Og da mangler vi altså en kritisk faktor i havnæringenes økosystem. En faktor jeg har satt fokus på i alt mitt arbeid de siste 10 årene, fra YoungShip’s fokus på entreprenørskap siden 2009, opprettelsen av Young Entrepreneur Award i 2011 og fjorårets Disruptive Sustainability-hall under Nor-Shipping. Det havromsnæringene her hjemme mangler er et solid norsk dugnadsinitiativ for å skape verdens mest attraktive destinasjon for havromsgründere med potensiale til å forandre verden. Med Oslo som naturlig inngangsport, og i tett samspill med resten av de norske havromsklyngene langs vår langstrakte kyst.

Nå har vi verdens beste timing for å skape dette – sammen! Vi trenger involvering fra næringsaktørene, smarte insentiver fra regionale og nasjonale myndigheter etter modell fra California og Canada, kompetente og risikovillige investorer, tilgjengeliggjøring av fasiliteter for fysisk testing, fysisk cowork- og nettverksarena på tvers, samt tydelig identifisering av de viktigste uløste problemområdene fra Bellona, Zero, WWF og andre miljøorganisasjoner. Her vil aktører som Rederiforbundet, REV, Nordic Impact og en rekke andre aktører være instrumentelle. Og suksessfaktoren vil ikke ligge i et enkelt initiativ fra et begrenset utvalg aktører, men i at så mange gode krefter som mulig jobber sammen og parallelt.

Oslo har et hurtigvoksende økosystem for startups. For fem år siden eksisterte så godt som ingen co-working arenaer og huber i hovedstaden. I dag er Oslo hjemmebane for hundrevis av oppstartsselskap, og mer enn 50 inkubatorer og akseleratorer, samt nærmere 30 anerkjente innovasjonshub’er. Gjennom de siste fire år har Oslo blitt det raskest voksende økosystemet for oppstartsselskaper i Norden, i en tid da Norden leder vei internasjonalt.

Oslo er i posisjon til å ta nordisk lederskap innen bærekraftig endring. Oppmerksomheten rundt bærekraft vokser stadig i alle deler av samfunnet. Å ta del i Oslos startupmiljø har blitt nærmest synonymt med å bidra til arbeidet med å løse FNs bærekraftsmål. Gjennom å fundamentere arrangementer som Oslo Innovation Week på bærekraft, tar Oslo en foregangsposisjon. Dette styrkes ytterligere gjennom sterkt politisk engasjement fra lokale politikere, og feiringen av Oslo som European Green Capital i 2019 vil booste denne posisjonen.

Nå er det på tide å bygge broer mellom Oslos havmiljøer og oppstartsmiljøene. Vi i Oslo Business Region er klare, og inviterer alle kloke hoder og gode krefter med til ekte dugnadsarbeid og dialog for å realisere verdens mest spennende muligheter!

Bli med! Oslo – the Gateway to Silicon Fjords!

Opp igjen – Med Passion For Ocean

Etter at jeg brente ut kruttet i fjor har jeg ikke stått på en scene. Jeg har blitt kvalm, stressa og fått pustevansker bare av tanken. Å snakke foran folk har stått for meg som et mareritt, fordi jeg hadde mistet selvtilliten helt og hadde kjørt meg helt tom.

I min nye rolle skal jeg stå masse på scener og profilere Oslo, Norge og de temaene jeg brenner mest for i hele verden! Og da var det på tide å ta tyren ved hornene, komme seg opp i salen igjen – bygge ny mestringsfølelse sakte men sikkert. Og jeg tror det beste man kan gjøre da er å være åpen om at man egentlig er litt redd, usikker og nervøs. Det er jo helt menneskelig. Og så må man bare prøve igjen da – opp igjen! – som vi sier til barna.

Da kunne jeg ikke tenke meg en bedre debut enn dagens foredragsfestival på Elvebakken VGS, i regi av heltene i Passion For Ocean! Fikk bare med meg en del av programmet, men det var råbra!!! Et utrolig viktig stykke arbeid for å engasjere ungdom og bygge kunnskap om miljø- og bærekraftsutfordringer knyttet til havet.

Jeg grugledet meg til å fortelle elevene om bærekraftig shipping, og hvilken rolle de kan spille i fremtiden. Og det gikk helt fint når jeg først sto der – jeg glemte selvbevissthet og husket at jeg bare er en budbringer – temaet jeg skulle snakke om er jo det som teller. Veldig godt å kjenne det gamle engasjementet boble ved å kunne dele tanker om hvilke utfordringer og muligheter bransjen har, og hvorfor vi trenger engasjerte flinke unge folk til å utforske uløste utfordringer og bygge fremtiden sammen med oss.

Nå gleder jeg meg til foredrag for PWC neste uke, Orkanger Oljeforum i mai, og turné til Canada, Buenos Aires og Rio i juni! Tusen takk til de fine folka på Elvebakken, for en god kur mot sceneskrekk og prestasjonsangst!

Jippi!! Og husk – save the date for årets Passion For Ocean-festival; siste helgen i august! Klikk på bildet for å komme til eventet på Facebook 🙂

Featured in Lloyd’s List: Sustainability & Diversity

I spent an hour of the family Easter vacation amidst sunny & snowy Norwegian mountains talking to Lloyd’s List journalist Anastassios, and you can check out what we discussed here (if you have a subscription for Lloyd’s List Maritime Intelligence).

So happy to see how maritime media is starting to increase the focus on diversity and equality- I’ll continue to use every opportunity towards the WISTA International Conference in Tromsø (23-26 October) to push this topic and the extremely important debates. Join me!

Disruptive attitude: Shipping’s bright future

A few weeks ago, we launched our new Nor-Shipping 2017 strategy, aiming to engage, challenge, provoke and inspire the maritime industry. Timing it to the Chinese New Year celebration as we enter the Year of the Monkey, had a double symbolism in it, as we’re both strengthening our focus on China and definitely share some of the Monkey’s attitudes and skills.

There’s no question that many shipping segments and players are undergoing quite challenging times, and some may not survive the coming 1-2 years. This is definitely the time for each and everyone of us to roll up our sleeves, and utilize all the strengths a high-tech and innovative industry cluster holds. It’s in the nature of our industry to tackle huge challenges, turning them into opportunities, but that doesn’t mean this will be smooth sailing in any way. However, in a gloomy picture, it’s key to remember that opportunities are always present, and the massive changes that our world currently goes through, presents new markets and a glass half-full for the players who are positioned for entering into a new terrain.

This period and shift could very well be the biggest opportunity for entrepreneurial minds of any age group and company size to create new business & fuel growth in our industry in decades. Let’s look at some of our world’s massive challenges, and see how shipping can take an active role in changing some of them – turning the key and going from problem to profit!

Here at Nor-Shipping, we strongly believe that the biggest opportunities arise in the dual shift – digitalisation and sustainable solutions for our world.

We believe it to such an extent that we chose to build our entire strategy on UN’s Sustainability Goals, and reports developed by DNV GL towards Global Compact. Shipping is the world’s most environmental friendly means of transportation, but that’s just not enough. We need to be even more curious, be explorers, challenge ourselves and think completely new in terms of how our industry can adapt and transform to further strengthen our value-adding deliverables to global trade and a world community.

There is an ocean of opportunities – and it’s up for grabs!

As the leading maritime event week, we recognize our responsibility and role in showcasing and gather all the newest, smartest and most innovative technologies and solutions. Norway is by far the Silicon Valley of the Ocean Industries – and we are excited to gather the shipping world for a completely new experience of entering this new world of the Ocean Space, disruptive players & solutions, and the frontrunners pioneering our industry.

 

 

Amazon moving into shipping

Last week I drafted some input for Maritime CEO, preparing an interview focused on thoughts towards 2017. Today I discovered that one of my predictions actually just happened(!): “This is a business world entering into a stormy sea of shared economy, digital technology and where global non-shipping tech mastodons such as Amazon and Google may enter parts of our playing fields within a short time.”

For 2017 and onwards, we are taking on our responsibility as a leading arena for the maritime industry in a world that is undergoing several huge systemic shifts. At Nor-Shipping 2017 we seek to engage, provoke, challenge and inspire the industry, beyond what has ever been done before. We are raising the bar, linking our entire strategy to the UN’s Sustainability Goals and DNV GL’s report for the UN – Global Compact. We aim to connect shipping closer to the “outside world”, and will, to an even bigger extent, facilitate concepts linking our entire industry value chain to key developments in the global community. This probably sounds surprising, or even a bit crazy to many industry colleagues, but as shipping plays such a significant role in global trade, development and economy, we need to drive change and develop in accordance with the world we serve.

We’re quite often so busy interacting in our own little global bubble, and the segments we exist in, that we forget to keep up to speed with and learn from other industries. The full potential of our industry’s role will depend on our ability to demonstrate the positive change, value and opportunities we represent to society. Industrial structures, our capitalistic models and the balance of global power are currently challenged and undergoing processes of incremental change. In the global hunt for better and more sustainable solutions – not only limited to environmental ones, but optimizing the way we utilize any resource and capability – we see the need for industry players taking the front-seat and driving change focus in a way that will both support and resolve global headaches, while strengthening commercial opportunities.

This is a business world entering into a stormy sea of shared economy, digital technology and where global non-shipping tech mastodons such as Amazon and Google may enter parts of our playing fields within a short time. Next year, the leaders and executives who have actually realized this, and are aiming to be ahead of the game, should be sure to join us to share ideas, challenge accepted norms and be inspired at a key gathering for the global shipping community.

The parallel shifts of increased need for commercial and technical sustainability, and the transformative digital revolution, should not be considered negative, as they pose some huge opportunities for shipping and the maritime industry. They represent severe potential threats to the industry players that are stuck in current and traditional ways of thinking, and at the same time some fantastic opportunities for the bold ones, willing to turn established truths and mindsets upside down. At the same time, the race for the ocean space picks up speed. This will open up new industries and result in further customers and value creation for maritime players.

Our ambition for 2017 is to be the number one new exhibition experience. We are dedicating all of Hall A to industry players within the broad range of Sustainability & Disruptive Technology, offering an entirely different take on the full industry value-chain and creating an optimal arena for both owners, commercial actors and tech people to get familiar with the leading global tech disruptors.

 

For owners, commercial and financial players, we will launch innovative new meeting places and opportunities that fuel fresh ways of working across formal structures and established organisations. Shipping people need to review how the sharing economy mindset will “strike” and open up existing silos. We can choose to disrupt ourselves, or potentially be disrupted by completely new players.

 

We will also continue to go the extra mile to build a more diverse industry, strengthening targets and tools regarding female leaders and the next generation. Again, we will provide new ways of thinking across established structures, to lift and trigger the industry’s understanding of how critical it is to succeed with diversity and an entrepreneurial mindset, garnering talent from within and outside of our field. Through recent years, we have demonstrated our capabilities to address and promote issues that are discussed throughout all shipping clusters, at the same time coming up with specific tools to bridge some gaps and actively inspire the industry.

With a fantastic and dedicated team, we’re ahead of sales from two years ago, and have entered into some new and exciting strategic alliances. I am a firm believer in building bridges and cooperating with others to achieve more. As such, we have invited several new co-operational partners to the table, to create added value for our customers. Customer-driven innovation is key, and we have worked even closer with industry leaders to fine tune the concepts for 2017. I brought my core passion and drive for our industry’s key challenges with me into this role, aiming to provide new concepts, tools and arenas at a time when more than a few are struggling to calculate just exactly when and how the ongoing shifts will affect them. Being a genuine shipping nerd, I consider it valuable to have strong maritime competence within our team.

We are launching a Next Generation Advisory Board parallel to the current board of global top executives, as we believe in strengthening our function for the industry through customer-driven innovation.

And, for the first time, you will find an African (Sub-Saharan continent) pavilion at Nor-Shipping, supplemented with a week-long program on Africa, and a clear priority towards the world’s second biggest growth market. This is a result of a newly established MoU with the South African Maritime administration (SAMSA), creating an optimal platform for business players to identify the best partners and success factors. The general global focus has also been strengthened, both in relation to China and other leading powers, and the new hotspots that have slightly more challenging frameworks and conditions to operate in. Combining this thorough global focus with the leading capabilities of the Norwegian ocean clusters – in terms of spearheading green technology, commercial entrepreneurial mindsets as a key factor for change, and a level of expertise on the Ocean space that brings NASA to Norway – we are well positioned for introducing our global colleagues to the span of opportunities arising from this challenging period in shipping and world economy.

Featured in Seatrade magazine Q4 2014 // Young Entrepreneur Award 2015

Last September I met Seatrade magazine´s editor Bob Jaques for a lunch interview in London, related to my work with YoungShip and the Young Entrepreneur Award. This top-notch award will be handed out at Nor-Shipping 2015 for the second time during the official Nor-Shipping Opening Conference  Tuesday 2 June…

The award promotes and honours young maritime entrepreneurs below 40, who has shown the courage and bravery of chasing their own ideas, working their butts off to develop their concept, raise capital in challenging markets and who pave the way for the rest of us to stay sharp and alert – eager for new technology, business commercialization and a finding the uninvented paths and tools for a better sustainable future for the maritime industry and the global society. You can read more about our previous award (2013) in Maritime Executive, following the CMA Connecticut 2013.

Make sure to stay updated via the award media partner Seatrade for more details about this year´s nominees, last year´s winner – Tor M. Østervoll of ECOsubsea – and Nor-Shipping 2-5 June 2015, to be found in the current and next issues of Seatrade and on www.nor-shipping.no, but below is the article featured in the Q4 issue of Seatrade. PS: Note that its still possible to nominate young entrepreneurs

Also, this was my last interview before formally leaving YoungShip to pursue new & exciting opportunities following my current maternity leave. It was a difficult decision to make, and it was with mixed emotions I informed the board of my choice. What a fantastic journey it has been! It´s been 9 years since I registered as an ordinary member of YoungShip Oslo, which at the time was the only branch outside Bergen…. Hard to believe what a huge wave our dedicated, hard-working and volunteer board resources has created, and which fantastic results, enthusiasm and attention we have all taken part in creating. YoungShip – the future of shipping <3 <3

Seatrade article_low Seatrade Editor_low Seatrade Frontpage_low

Blogglisten hitsheight=”0″ border=”0″ />

Powered by WordPress.com.

Up ↑

%d bloggers like this: